Sustainably Certified.

Water pollution and drought from overuse causes unmeasured environmental alturations, not to mention death and unsustainability. Irresponsible irrigation drains aquifers at massive rates, rivers dry up before they reach the sea as rainwater is unable to replenish the rapid loss.
But the perception on water is about to change.

How well do you know the complanies that you buy your merchandise from? I'm going to guess that, like me, not very. Well the World Water Forum was thinking the same thing. They were also thinking that if you knew the impact that some of these products had on the environment while they were being made then you might not think twice about ever purchasing them again.

A couple of years from now your "safe" drinks, food and clothes will be marked with a logo telling you that that particular product was made with the use of sustainable water in a sustainable environment with zero pollution impact.

It's the same certified idea that the Forest Stewardship Council have been using; the extraction of timber from a commercial forestry being managed in a sustainable forest in hopes that comsumers will opt for the "safer" wood product.

"The Alliance for Water Stewardship will lead the charge towards development of the first-ever standards to improve the way water is managed around the world." states Jonathan Kaplan of the Nature Conservancy. Source.