Sustainably Certified.

Water pollution and drought from overuse causes unmeasured environmental alturations, not to mention death and unsustainability. Irresponsible irrigation drains aquifers at massive rates, rivers dry up before they reach the sea as rainwater is unable to replenish the rapid loss.
But the perception on water is about to change.

How well do you know the complanies that you buy your merchandise from? I'm going to guess that, like me, not very. Well the World Water Forum was thinking the same thing. They were also thinking that if you knew the impact that some of these products had on the environment while they were being made then you might not think twice about ever purchasing them again.

A couple of years from now your "safe" drinks, food and clothes will be marked with a logo telling you that that particular product was made with the use of sustainable water in a sustainable environment with zero pollution impact.

It's the same certified idea that the Forest Stewardship Council have been using; the extraction of timber from a commercial forestry being managed in a sustainable forest in hopes that comsumers will opt for the "safer" wood product.

"The Alliance for Water Stewardship will lead the charge towards development of the first-ever standards to improve the way water is managed around the world." states Jonathan Kaplan of the Nature Conservancy. Source.

Back From The Brink

South America's llama, the Vicuna, is back from the brink of extinction.
"The Vicuna has seen a resurgence in its numbers due to the reintroduction of indigenous methods of fleece production," states Professor Iain Gordon.
Vicuna numbers began to drop sharply in the 1960s due to international demand for their high quality fleeces which are the most valuable of any wild animal in the world. Sustainability came from using the same method that has worked for centuries for the indigenous people. Instead of destroying the Vicuna upon capture, or as a result of capture, the people are now practicing the catch and release style. Its very simple: the herders capture the Vicuna, shear it for the fleece and then release it to grow more fleece.
The Vicuna is one of very few success stories of wildlife conservation worldwide.
One area of the world that is having a particularly hard time managing their mammals would definitely be Australia. Australia holds close to half the mammal extinctions of the world for the last 200 years.
South America's local success to an international problem is a lesson in itself for Australia to learn. Sustainability is the key to co-existance.